Web Content Writing Tips
There are plenty of business owners out there that fall into Field of Dreams trap, and it kills their business before it even has a chance to get up off the ground.
In that legendary baseball movie, the character played by Kevin Costner is encouraged to build a baseball field in the middle of a cornfield and told by a disembodied voice that “if he builds it, they will come”. A lot of business owners fall into this exact same trap, believing that if they build a website and offer products and services customers will just kind of magically fall right in their lap.
Nothing could be further from the truth!
We live in the middle of the most competitive business environment that’s ever existed. There are plenty of people looking to steal your prospects, steal your customers, and steal your sales just as often as they possibly can.
This is why you have to do everything – EVERYTHING – in your power to create powerful content and marketing that sets you apart from the rest of the pack and attracts more customers to your business than anyone else’s.
Here’s exactly how to do that!
Find out EXACTLY what your market wants as far as content is concerned
The very first thing you have to do before you write even a single word of content is to figure out EXACTLY what it is your market wants to learn and what kinds of content they want from you. This will give you a dramatic edge and advantage over your competition, as most of them are simply going to knock one another off, flood the market with content that they feel should be created, and never really give the market exactly what it is they want in the first place.
Keep things conversational
The last thing that you want to do when you are writing content for the web is to fall into the trap of trying to create content for a college professor or high school English teacher.
The second that people start to read those kinds of pieces of content their eyeballs glass right over and they basically give up on you completely. Instead, you want to write the exact same way that you speak – short, choppy sentences, forgetting completely about grammar, and adding colloquial words throughout that make you feel like you are talking to someone rather than writing an essay.
Spread the word everywhere
Again, you can’t fall into that Field of Dreams vortex.
Make the most of all the tips and tricks that we included above but at the end of the day you need to make sure that you are sharing your content with as many people as humanly possible. Without getting any eyeballs to your content you simply wasted your time, your energy, and your effort.
If you’re trying to build a business today (especially in this competitive environment) you simply can’t afford to do any of that.
So fire up Word, figure out what your market wants, write the way that you speak, and spread your content just as wide as you possibly can. You can’t go wrong with this approach!
About the Author
Morris Edwards is a content writer at companyregistrationinsingapore.com.sg, he writes different topics like Tips on how to grow and scale your business and The Most Innovative Economy In Asia and all topics related to Business, Economy and Company Registration in Singapore.