Suggested Why Mobile Experience is so important in 2017
Over the past few years, there has been a shift in the nature of online browsing behavior. This shift is clearly evident and supported considering more and more people have over the years continued to develop a higher preference for their smartphone instead of using their personal computers to browse the internet.
According to reports, mobile has clearly become a growth driver. As a result of this, it is vital for the well established brands to habitually switch their primary focus from the desktop onto improving their mobile platform as much as possible as is been the case over the past few years. It is also very vital to note that at the moment, mobile represents close to 65% of the entire digital media time which predictions already out that by the end of 2017 at least 60% of the entire online traffic along avenues such as online shopping would be through mobile. Keep in mind, in the 1st quarter of 2016, this figure was standing at 45%.
You will be excited to learn the fact that for a while now search engines for a while have been acknowledging the shift in user behavior through their continuous mobile updates over the past 2 years. Google’s various mobile updates for instance started with ‘Mobilegeddon’ back in 2015 and have since shifted from desktop to mobile index. Just so you know are also aware, google has previous openly stated that it has at least 85% of its current pages available in the mobile search engine results satisfactorily meet mobile friendly criteria.
Taking into serious thought the fact that: mobile labels have been gotten rid of, google has equally proceeded to announce that it is prepared to move onto the next battle and is presently working to optimize the involvement of end users with the latest penalty which is the mobile intrusive interstitials kind of penalty.
Overview of the Mobile first, desktop second approach
All of this seems closely tied to the shift towards getting hold of a mobile first search after which it is then enforced by the above mentioned search engine updates. Google’s algorithms is purposefully designed to carefully scrutinize your website taking into serious thought a number of key factors all of which jointly in the end significantly and directly contribute to the website’s overall rankings.
It is vital to understand the fact that in the recent past, Google’s crawler agent has been continuously visiting sites for the purpose of assessment (as a desktop user agent), that however is changing as google has already rolled out sending mobile user agents. As time goes by, google result pages would be solely built from mobile search results only.
As a webmaster, it is very vital to understand the fact that the mobile first indexation could spell trouble for any site particularly those whose mobile version is slimmed down to adaptation of the desktop version or those sites whose mobile version is simply not responsive.
Just so you are aware, Google’s recommendations for mobile first indexation include:
- In the event that you already have a site which is properly responsive, and the site’s primary content is equivalent not only on desktop but also on mobile then you would don’t have to worry about making any changes.
- Making changes to your website in case you have the site configurations where the primary content and mark up is different not only on desktop but also on mobile.
- Launching you mobile site only when it is ready. This applies especially when you are building a mobile version of your current site.
- Authentication and submission of your mobile site to goggle search console.
All things considered, as a webmaster, it is strongly recommended that you shift your focus to mobile first bearing in mind the fact that: apart from focusing on impressing your site users, search engines too would find your site appealing.